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Takeover Tuesday: Content Creation & Incentive Process

Takeover Tuesday: Content Creation & Incentive Process

Project REBUILD / YouthBuild Greater Stark County

Purpose:
Takeover Tuesday empowers members to create positive, mission‑aligned content for Project REBUILD’s social media channels. This initiative builds digital storytelling skills, leadership, creativity, and visibility for YouthBuild Greater Stark County.

Participants can earn a $25 incentive by submitting at least four (4) approved pieces of content that are selected for posting.

  1. Eligibility & Sign‑Up

1.1 Participant Sign‑Up

  • Participants must sign up in advance using the Takeover Tuesday sign‑up sheet.
  • Phone‑use accommodations are arranged based on sign‑ups.

1.2 Monthly Participation Limit

To ensure equitable opportunities for all members:

  • Participants may sign up for Takeover Tuesday no more than two (2) times per month.

1.3 Participation Is Not Guaranteed

  • Depending on overall interest and volume, not all who sign up may be selected each week.
  • Staff may rotate sign‑ups or limit participation to ensure fairness.
  • Signing up does not guarantee your content will be posted or that the incentive will be awarded.
  1. Allowed Content Types & Updated Rules

Participants may submit a mix of content formats. All four pieces must meet content rules and be approved.

2.1 Approved Content Formats

  • Photos
  • Short videos
  • Artwork or graphics (hand‑drawn or digital)

2.2 Required Video Component

Each weekly submission must include at least one (1) video that is 20 seconds or longer.

2.3 Updated AI‑Generated Content Policy

To maintain authenticity and brand integrity:

  • No more than one (1) AI-generated piece per weekly submission.
  • AI-generated content must be disclosed in the submission email.
  • Allowed AI use:
    • Stylized versions of real photos (cartoon, sketch, painting styles, etc.)
    • Clean digital graphics with no characters or people at all
  • Not allowed:
    • Fully artificial characters, avatars, or fake people
    • AI-generated “participants” or staged activities
    • AI scenes portraying training or construction that did not occur
  1. Content Requirements

3.1 Minimum Submission

Participants must submit:

  • Four (4) total pieces, including
    ✔ One 20-second video
    ✔ Up to one AI-generated piece

3.2 Content Standards

Content must:

  • Be positive, respectful, and mission-aligned
  • Highlight YouthBuild daily experiences, skills, or accomplishments
  • Follow safety and conduct expectations
  • Be original and created by the participant

3.3 Privacy & Consent

  • Only film individuals who approve being recorded.
  • No minors or community members without staff clearance.
  • No filming in sensitive areas.

3.4 Safety

Phone use is not permitted during:

  • Active construction or PPE-required activities
  • Potentially dangerous tasks
  • Any scenario where distraction could cause harm
  1. Phone Use Guidelines

4.1 Supervised Phone Access

  • Phones must be turned in to supervising staff at the start of the day.
  • Participants request the phone each time they need to create content.

4.2 Time Limit

  • Max 1 hour of phone use total, in one block or several smaller blocks.

4.3 Staff Responsibilities

  • Hold and monitor phones
  • Track phone‑use time
  • Ensure safety
  • Support participants in capturing content appropriately
  1. Submission Process

5.1 How to Submit

Email all content to:
📧 projectrebuild@projectrebuild.org

Submission must include:

  • Participant’s full name
  • Date content was created
  • Captions or explanations (1–2 sentences)
  • AI disclosure (if applicable)

5.2 Submission Deadline

  • All weekly content is due by end of day Friday.
  • Late submissions are not eligible.
  1. Review & Approval

6.1 Marketing Team Review

The Marketing & Community Engagement Team will:

  • Review all content
  • Approve or deny content based on quality, safety, and brand alignment
  • Select which pieces will be posted on social media

6.2 Posting Requirement for Incentive

To earn the $25 incentive:

  • Submitted content must be selected for posting on a Takeover Tuesday.
  • Submitting content does not guarantee it will be chosen, even if it follows all rules.
  1. Incentive Distribution

7.1 Incentive Criteria

Participants earn the $25 incentive only if:

  1. They submit four eligible pieces
  2. One piece is a 20‑second video
  3. No more than one AI piece is included
  4. All rules were followed
  5. Content was approved
  6. Content was selected and posted on Takeover Tuesday

7.2 Incentive Timing

  • Incentive payments are issued as part of the next scheduled incentive/pay distribution after the content posts on social media.
  • Content must be successfully posted in order for payment to be released.
  1. Staff Responsibilities

Supervising Staff:

  • Hold phones
  • Track phone use
  • Support safe content creation
  • Enforce safety rules

Marketing & Community Engagement Coordinator:

  • Manage sign-up rotation
  • Review & approve submissions
  • Select weekly content for posting
  • Determine eligibility for incentives
  1. Program Expectations

Participants understand that Takeover Tuesday is:

  • A privilege
  • A leadership opportunity
  • A chance to spotlight their YouthBuild experience
  • Not guaranteed each time they sign up

Failure to follow expectations may result in:

  • Loss of incentive
  • Removal from future opportunities
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